Strategic Project 15th
Multi-touch Table & Wall Application, 2009 - 2010
Storyboard / User Flow / Graphics / Video & Animation Editing
The Hong Kong Jockey Club (HKJC) is a horse racing operator and Hong Kong's largest community benefactor, operating as a not-for-profit organization. In 2009, the HKJC strategic planning team initiated the Strategic Project 15th (SP15). The project aims to enhance the horse betting experience in certain scenarios by transferring the traditional betting process to the latest multi-touch platforms of that time.
Our team designed and developed the earliest hardware prototypes and applications. In addition to the main betting system, we also have developed a series of interactive games and videos to attract casual passerby, introduce people to the basics and fun of horse racing.
